You Only Get Lucky If You Take More Shots

I’ve been thinking about luck a lot lately—not the kind where you win the lottery, but the kind where you make your own luck.

Because when I look at people who’ve “gotten lucky” online—whether they built a business, went viral, or landed a massive opportunity—there’s always one thing in common: they put themselves out there, they took more shots.

They didn’t wait for permission. They didn’t overthink it. They just started—writing, building, sharing, talking, engaging.

That’s the thing: luck isn’t random. It’s built. The more you put yourself out there, the more chances you give luck to find you.

Luck isn’t about talent or genius, but about increasing surface area. The more visible you are, the more opportunities come your way. The person who creates content daily or talks about their ideas gets discovered. The person who writes consistently eventually lands a paid gig.

You don’t get lucky by waiting—you get lucky by making noise.